Personalization of issuance – SEO WIKI
Personalization of issuance is an individual ranking of sites by search engines based on a comprehensive analysis of user interests. Results are influenced by previous queries, location, gender, and age group.
Personalization of Yandex issuance has been developing since 2009, when algorithms began to take into account geo-dependency. Today, search engines fine-tune search results for a particular user according to a variety of criteria, increasing relevance by alternating sales and information pages.
To objectively test the results for position evaluation, you need to know how to check search results without personalization. If the user is interested in disabling the function, just change the search settings or switch to incognito mode using browser capabilities.