PPC click-through advertising scheme


PPC is an advertisement with payment for every click on a hyperlink that leads to the advertiser’s site. The English abbreviation stands for “pay per click”.

PPC contextual advertising is used to attract an audience interested in the advertised products, since its content corresponds to the requests entered by users in the process of Internet surfing.

Ads are placed on partner sites, in social networks and on the pages of search resources. When published in a search engine, PPC advertising includes a headline, a link to a landing page or website, a brief description of a service or product. By design, the announcement is similar to the result of issuing on request. When you post to the social network, an image is added and settings for the target audience are made.