Remarketing (Remarketing) – SEO WIKI
Retargeting (remarketing) is a mechanism by which you can configure the display of advertising only to users who have already visited the site.
It works like this: the user enters the site, looks at something, selects and puts it in the basket, but does not buy. Retargeting and remarketing will remind him that he wanted to buy a product
Remarketing and retargeting: what’s the difference?
No difference. The system calls remapping or retargeting, depending on the accepted terminology. The set of actions is also determined by the advertising system: Google Advertising, Yandex.Direct, Facebook or VK.