What is the request frequency and how to determine it?

Request frequency – SEO WIKI

Query frequency is the number of times a user hits a particular word or phrase for a search engine in a month. Three main types are distinguished: high-frequency (HF), low-frequency (LF) and mid-frequency (MF). However, the species themselves are more:

Superfrequency – the most popular words or phrases, i.e. they are requested in a particular subject most often. Usually, microwave queries are single-word, for example, “smartphone” or “clothes”. They are the most competitive, because many companies in specific areas are promoting them. Frequency of impressions – from 100,000 per month and above. Promotion on them is far from suitable for every business, because due to the lack of qualifying phrases in the request, the relevance of the pages selected by the search engine may be blurred. Typically, with such queries, the search engine tries to show as much information as possible with the searched word, for example, when searching for the word “lock”, Yandex will show both buildings and mechanical devices for locking doors.
High frequency. They differ from superfrequency in that they can indicate an additional word, but this does not make the request less frequent. For example, the query “Moscow apartment” (620,000 impressions by Moscow time) remains high-frequency, despite the fact that it contains a qualifying word. It is not so general in comparison with the request “apartment” (5,250,000 impressions by MSC). The frequency of such requests is from 10,000. In professional jargon, high-frequency queries are called “bold”. Their competent promotion helps bring the maximum number of users to the site. But many sites are advancing on high-frequency queries, which creates a lot of competition. That is why the promotion of high-frequency requests is quite expensive in financial and time plans.
Midrange – as a rule, consist of several words with an average frequency of impressions from 500 to 5000-10000. Mid-range queries are asked by users who are familiar with their area of ​​interest, or who know how they need to refine the initial general high-frequency query.
Low-frequency ones are the most specific type of requests, they have a narrow focus. Example: “buy a Samsung TV in St. Petersburg.” Frequency of impressions – from 50-100 to 500 per month.
Microfrequency – can have a frequency from 1 to 50. Requests for MFs are considered the most non-competitive, since they contain a long qualifying “tail” in the request. Example: “how to deposit money into a bank account of llc”.

It is important to note that the frequency of the same request varies greatly in different search engines.

Yandex deliberately slows down the promotion of web resources in highly competitive positions, commenting on the fact that the site must first become famous, earn a reputation and be stable in development. And only after he has established himself, the search engine will give him the opportunity to compete with top competitors.

MF and LF requests, although they do not require large financial investments, are also able to provide a steady increase in traffic to the site and reach a large number of users.

Based on the analysis of the requested phrases, the SEO-optimizer compiles a selection of the most popular queries and promotes the project on them.

If you need to check the frequency of requests, you can use special services:

Yandex.Wordstat is a tool that helps determine the frequency of the necessary queries in the Yandex search engine. The disadvantage of the service is that you have to verify the requests manually and one at a time.

Google Adwords is a Google search statistics service. It provides all the necessary information on request, it is possible to set the language and region, synonyms are provided. Attention, if there are no active advertising campaigns in your Adwords account, then the readings in the service can be very approximate and not accurate.