Retargeting Pixel – SEO WIKI
Retargeting pixel is a special code that is generated by the social network to track the visitor’s actions on the site. The code is added to the site to make advertising on social networks more accurate. The pixel helps to show ads only to those people who have already visited the site, performed a targeted action, were interested in goods or services.
How to generate a retargeting pixel in VKontakte:
Go into the advertising office and create a code.
Install the code on the site.
Track new profiles in the audience: after the user visits the site, his profile on the social network will be fixed in the audience.
Customize ads on collected profiles.
Facebook’s retargeting pixel works in the same way, helping you set up dynamic ads for your site and mobile app.