Search Ads – SEO WIKI
Search advertising is the individual display of contextual ads based on an analysis of recent searches. This approach to the issuance of advertising messages is most effective, since it is made taking into account the actual needs of a particular user.
Paid ads are shown after typing a search query in accordance with its content, so they always turn out to be targeted. The relevance of advertising in the issuance of the current interests of the user contributes to increased clicks and increased conversions.