Semantics – SEO WIKI
Site core semantics are a set of key phrases to attract the target audience through search engines. The position in the issue depends on the quality of its compilation and page optimization for the selected keys. Proper selection of semantics helps increase conversion.
To compile a list of keys, we analyze the sites of competitors and statistics of search queries of the corresponding subject. When collecting semantics in SEO, it is taken into account that this core should meet the needs of visitors. Based on the analysis, landing pages are optimized.
The level of competition for individual key phrases from semantics depends on their frequency, they are high-, medium- and low-frequency. When compiling semantics for website promotion, phrases of different frequencies should be combined.