The role of the “Title” tag in website promotion

Title – SEO WIKI

Title (title) – this is the title of the page on the web resource.

The proper compilation of the Title should be given special attention, since it is the Title that is displayed in the search engine results, which means that it is primarily seen by users when they contact the site.

Here, for example, is the Title of the site cwtadvertising.co.uk in the search results:

In the browser window, the same title looks like this:

And in the source html-code of the site Title is written as follows:

It is desirable that the Title should include the main keyword, the title itself should be no longer than 80 characters and contain a maximum of useful information about the page.