SMO (Social media optimization) – website promotion on social networks


Social media optimization (SMO) is a set of events that is aimed at attracting users to the web site from social networks and the blogosphere.

SMO is the second most popular way to promote sites after search engine optimization (SEO).

SMOs are characterized by the creation of content that can easily be added to social media, shared and shared with friends, and easily disseminated by users themselves. The content itself should be unique and interesting.