Search Engine Ranking Algorithms

What is a ranking algorithm? – SEO WIKI

The ranking algorithm is the so-called sorting of sites in the search results, which changes during the functioning of a particular search system. There are a large number of factors according to which the ranking takes place: the rating of the web resource, the relevance of the text to search queries, the volume and quality of the link mass.

Today, the ranking of Internet resources is based on the usefulness of the site. In order for you to be noticed by search engines, you can’t do with seo-techniques alone (prescribing meta tags, internal linking, headers), unique content and image captions. It is very important to take into account the behavioral factor, i.e. how much the site is interesting to users: viewing depth, time that users spent on a web resource, bounce rates, and other data from analytics.

Algorithms for ranking Internet resources are changing in the process of modernizing search engines and the Internet as a whole. When improving the algorithms, content, credibility, as well as external and internal ranking factors are taken into account.

Internal ranking factors:


Useful and high-quality content is the most important ranking factor. It so happens that optimizers, in pursuit of 100% uniqueness of the text, forget about its readability and relevance. Or they don’t take into account how important the relevance of published materials is.

Meta tags.

It is important that search engines see that the meta tags of the page correspond to its content.

Headings and bold.

In order for search engines to reward you with a high position, it is important to take into account simple rules: we highlight the most important heading with the topic of the article with tags; lower order headings with h2, h3 tags, etc., key terms and accents in bold. It is important to remember that it’s not worth it to be careful with highlighting words in bold.

General structure, navigation and internal linking.

The clear structure of the site is another priority. And internal linking will help to increase the rank of a young resource. The essence of linking is in linking the internal pages of the site with links to each other, which will help to increase the weight of each of them.

External links to third-party Internet resources.

The presence on the website of non-thematic links to third-party resources can lower the position in search engines. A huge flow of advertising can be afforded only by a site with a lot of weight, and such experiments are dangerous for young non-authoritative resources.

External ranking factors:

External links to the site.

It is important both the number of links and their quality. Thanks to the link, a part of the weight is transferred from the donor site to the acceptor site, i.e. transmitted TIC and PR. Also relevant is the relevance of anchors to promoted key requests.

The presence of an Internet resource in reputable directories.

For example, Yandex.Catalog. It will also have a positive effect on ranking. Previously, registration in the DMOZ directory could bring weight to the site, but in March 2017 the online directory was closed and it no longer accepts sites to be added to the registry. All sites already listed in the catalog are located at

Additional points:

The domain of the site is its age and positive history.
The number of transitions to a web resource from search engines – clickability of a snippet in search results.
The age of the site and domain – the longer and “cleaner” the history of the site and domain, the greater the advantage over “newcomers” in issuing.