Do you want to know the key elements for planning your publications on different social networks? A content strategy on social networks promotes the development of your business. This is one of the elements of an effective digital prospecting strategy …
To provide your company with a relevant content strategy, developing a editorial calendar is therefore essential. It allows you to anticipate and plan the production of your publications in order to win timebut above all to bring a content relevant to your target continuously.
Plan your content according to social networks
The challenge of a good community manager is to ensure that your publications do not fall through the trap in the continuous flow of information that your prospects receive. This is why you should schedule your publications at key moments to ensure visibility, and these moments are not the same depending on social networks.
An SurePayroll infographic identified the best times to publish on different platforms. The recommended publication times are between 1 p.m. and 4 p.m. on Facebook, between 1 p.m. and 4 p.m. Monday to Thursday on Twitter, and Tuesday to Thursday on LinkedIn.
Another factor influences your calendar: lifetime of publications. Since a tweet lives about 4 hours, and a Facebook post 14 hours, we do not publish the same frequency on networks. It is therefore recommended to publish 1 to 2 publications on Facebook, 3 to 5 tweets per day, and not more than one publication on LinkedIn!
Publish at the right time with content planning tools
Your community visits social media at any time of the week, but also on weekends. If you only post during office hours, you will lose opportunities. But who can claim to be available 24 hours a day? Tools exist to allow you to plan your publications, and thus occupy social space anytime.
Planning tools integrated into networks
There are planning tools directly integrated inside certain social networks. Facebook, for example, has a planning tool within its post editor. Twitter, meanwhile, acquired the software application in 2013 Tweetdeck which does not require any registration since it works with the same identifiers as the social network. For the others, you will have to iron!
Indeed, Google +, LinkedIn and many others did not integrate this functionality, which favored the third-party application development who are capable of assuming this crucial functionality for businesses.
External planning tools
To use them, you must synchronize your social media accounts, which will allow you to manage your publications directly from these platforms. There are many, free or paid, with their pros and cons. But platforms are at the top of the ranking all the same, like Hootsuite or Social Sprout.
Plan its content by analyzing the behavior of its communities
Many centralized planning tools provide you with data on your social networks. You can drive a first performance analysis on your publications and thus adapt your editorial calendar!
The new optimal to achieve for companies, whether B2C or B2B, is to have a maximum of behavioral data of their communities. This is commonly known as Big Data. If your company communicates on social networks, it is above all to have the possibility of capture the attention of potential prospects ! So why deprive yourself of such a source of information about your future customers?
Posting relevant information on social media regularly and at the right time can help you speed up your business development. This is one of the elements of a good digital prospecting strategy. Also, your prospects are looking to educate themselves. Know how to provide them with the content they are looking for and be in the right place and at the right time to provide answers to their questions through your content.
Think of marketing automation!
Become an expert in editorial planning. You can today know your audience On the fingertips ! Marketing automation software platforms such as Hubspot collect qualitative data on your communities, which will give you the last keys you need to analyze the results of your publications, and thus allow you to improve your editorial calendar according to expectations of your community !
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