Since I have been helping freelancers develop their online presence, I realize that many are terrified by the idea of doing badly: what will we think of them if they do not do things “like it is necessary” ? If they’re not aligned with the good practice injunctions telling them to post like this, or communicate like this? By becoming aware of this paralyzing fear among entrepreneurs, I also realize that these commonly accepted rules of communication can undermine our creativity. In this context, departing from the framework of standardized communication becomes a seriously conceivable option. And that’s the bet I made …
You don’t have to unwrap your social media life to sell
When I interact with followers, I notice that many find it difficult to promote themselves and say they don’t know how to “sell themselves”.
And when you analyze well, many clearly don’t want to show off, and that’s not just shyness.
So I have good news for you!
You don’t have to spread your life on social media:
So, of course, showing your head allows you:
- To inspire confidence;
- To make your communication more personalized;
- To reach a certain audience.
But if you brake with 4 irons, do not rush on this path!
Ask yourself the following questions:
- Is your apprehension to show yourself a result of fear or lack of envy?
- Is your target sensitive to this type of very “visual” communication?
- How can you inspire confidence and stand out without showing off?
These are the questions you need to be able to answer.
And to help you, here are some tips:
- Showing yourself doesn’t mean showing your head everywhere;
- Personalized communication can be in writing, and in the first person, with no photo or video of you required;
- Face-to-face and networking are still useful tools for entrepreneurs in 2021!
So of course, I display my head everywhere in my communication, but:
- I have never done violence to myself;
- I only communicate using the media and formats with which I am comfortable.
And that’s what allows me to have aligned communication.
And you, what are you aligned with in your communication?
Do I have to have my different activities communicate with each other?
As an entrepreneur, we may have to develop a project parallel to our main activity, or quite simply develop a second activity.
In this context, the question of communication arises: should we build bridges between the two activities or not?
Well the answer is… .it depends!
- It all depends on the links between the two projects: Are there logical or thematic gateways that would allow you to relay information from one project to another?
For my part, I build bridges between my Aikido Millennials project and Yéza Lucas when aikido lessons can be useful for entrepreneurship, for example. I have written articles on the lessons of entrepreneurship that aikido taught me.
- It all depends on your communication in general: do you communicate personally or have you opted for corporate communication?
For my part, I chose to adopt an ultra personalized communication. Therefore, my Yéza Lucas subscribers are aware of my commitments with @alerelibre. I chose this risky bias which allows me to be totally me in my communication, but also to work with clients who share my values.
In any case, what is needed is above all a global consistency for a fluid communication.
As part of a communication based on strong personal branding, we can keep the same tone for different projects. I do not change my style or my tone when I communicate on Yéza Lucas, Aikido Millennials or In the free era.
Obviously, being neither a certified coach, nor a professional aikidokate, nor a doctor, I regularly attract the wrath of my detractors, but that’s not what will stop me 😉
So, what bias have you chosen for your different projects?
Is it a big deal not to post anything on the web for a while?
During the holidays, you may want to ease off social media and stop posting for a few weeks.
So of course, we can program content via several essential tools of the community manager, but beyond this tip, a basic question remains: is it a real problem not to publish for a while?
We can already start by relativizing: on the scale of gravity, playing dead on the canvas is not the most important.
However, in the long term, this can be penalizing if you have decided to bet on the web to develop your notoriety and your customers.
So what to do when you are uninspired or lack the motivation to be proactive in your communication?
- Warn your audience that you are going to slow down and give yourself a limit to resume your communication;
- Post stories on Instagram, if the posts demand too much energy from you;
- Change your editorial rhythm if you find your communication too sustained;
- Swap formal communication for personalized communication inspired by your daily life;
- Delegate this task if you feel that digital communication is essential to the development of your business.
As you will have understood, nothing is serious, but in the long run, playing dead can be detrimental to your business communication because, after all, who wants to contact a business that is not showing signs of life online?
As an entrepreneur, it is essential to reassure your customers.
Regularity is a form of intellectual gymnastics: the more you publish, the more content you produce will require less effort and more fluidity.
If digital communication does not inspire you, you must develop a strong local network and word of mouth, but beware of the exhaustion of this system which has known its limits in a context of repeated teleworking.
In entrepreneurship, the injunctions are strong, and in particular concerning digital communication. This results in completely standardized social networks and emails and often poorly aligned entrepreneurs. What if, on the contrary, you decide to put an end to this standardized communication just to listen to yourself? This will be the best way to assert your personality on the web with your subscribers, but especially internally, to follow your own alignment.