Governments around the world severely restrict public life to slow the spread of the corona virus. Many small businesses and small businesses are now wondering what to do in this difficult situation. On the one hand, you want to continue as long as possible as before, on the other, your own health and that of the employees has top priority.
If you are concerned about a temporary closure, we have put together 8 tips for you to protect your business.
1. Be open and honest with your customers
Times are uncertain for all of us. No matter whether we are freelancers, entrepreneurs, employees or housewives. So be in direct contact with your customers and tell them what exactly your business is doing to master the crisis. Do you temporarily close, change, deliver your goods to the front door or do you reduce your business hours? With a FAQ on your website you can inform your customers about the most important changes.
2. Works from home or takes appropriate protective measures
In almost all affected countries, the motto is: If you have the opportunity to do this, you will work from home. If you are used to making a pilgrimage to your shop, office or restaurant every day, working from home can feel very strange at the beginning. But it’s not that difficult. A good starting point is our guide on how to work productively and stress-free from home.
Not everyone can work from their own four walls. Then strict hygiene helps above all: regular hand washing, disinfecting common areas and work equipment, as well as keeping a safe distance from other employees. On top of that, you should reduce your social contacts to an absolute minimum.
Can you also do your yoga class online via Zoom or Google Hangouts? Or offer a delivery service to your door instead of just welcoming your customers to your shop? If you are not sure what exactly you can do, ask your customers for advice – for example via social media. They will quickly tell you what they want and what they want to pay for.
3. Find out about government aid
Governments around the world are offering aid packages to contain the economic impact of the corona virus. These range from small business loans to short-time work benefits.
You can read about the measures taken by the federal government and the federal states in our article “Corona help for freelancers, self-employed and small businesses”.
4. Update your page on Google My Business
If you do not have a company entry on Google My Business, now is the best time to create one. Registration is free and helps you to be found online.
If you already have a page on Google My Business, you will find a new option called “Corona Virus” on the start page when you log in. Click on the link to find some suggestions for changing your company information on the next page. For example, changed opening times, additional services for your customers or delays or failures in your normal offer.
5. Sold through an online shop
Selling online has never been so easy. If you now create an online shop, you will generate additional income. Depending on your country, post and parcel carriers are still on the way. Alternatively, you can also deliver the goods yourself to the front door of your customer. This then picks them up there, so there is no physical contact. In this way you also help the most vulnerable people in your area.
Instead of a refund, you can offer your customers vouchers. Of course, you have to follow your own refund policy, but if you explain to your customers how this measure will help your business survive, many will support you.
6. Ask for donations on your website
CWT Advertising loved local businesses – and we’re not the only ones. As a local company, chances are good that you are important to your region. Simply collect donations on your website and give your fellow human beings the chance to support your business now. Then you can also support your region in the future.
7. Posts on social media
Most companies are represented on social networks such as Facebook, Twitter or Instagram. There they promote their products and exchange ideas with their customers. Social media are often a distraction, but for more and more people who work from home, they are now the only direct connection to the outside world.
So if you have to stop doing your job, at least don’t stop posting. Use your profile to show solidarity and stay in touch with your customers. Then you have a much stronger connection with them when things go back to their normal course.
8. Contact your suppliers
Depending on your industry, there may be bottlenecks in the materials you need to manufacture your products. If you know this in advance, you can keep your customers’ expectations realistic. If you take longer to deliver your orders, your customers will be more forgiving if you inform them in advance.