Like every week, we have prepared for you a top 10 of the best publications published on Facebook by brands. Which brands have successfully circumvented the Facebook algorithm? The answer in this article !
Last week was marked by the start of the Coachella festival in the United States, but especially by the famous Friday the 13th, lucky day (or not). Have brands organized contests around this dreaded date to store interactions? We will surely have some answers in this top 10!
Like every week, thanks to our Social Media monitoring platform, we offer you the list of branded content that has been the most interactive on Facebook. 10 contents were selected for their interactions (likes, comments, shares) from a panel of more than 1,000 brands sharing in French.
THE 10 BEST POSTS OF THE PAST WEEK
Auchan decided to use Friday the 13th to brainstorm his community. You had to think a bit this time to be one of the 5 lucky winners. Like, share and comment it’s too easy for Auchan CM! Result: more than 59k interactions and a 1st place in our top 10 of the week. ?
Definitely, this Friday the 13th was under the sign of the numbers. We find almost the same system at CDiscount. The only difference from Auchan is that you had to be lucky to win the € 500 voucher at stake. Yep, being smart isn’t enough at CDiscount. You also need luck, very luck even! ?
CITY OF MARSEILLE
The CM of the city of Marseille was traveling to the Old Port for a live Facebook. There is worse as a setting for a Facebook live! Indeed, the famous frigate Hermione was entering Marseille under the eyes of almost 440k people live! ⛵ An event that was very successful with almost 12k shares of this live.
Volume 2 of the game White Manger Coco was released and Amazon jumped at the chance to win 20 boxes during a contest. It must be said that this game is already cult, because it has benefited from the promotion of many influencers on YouTube (Cyprien, Squeezie or Amixem to name a few!). Result: nearly 28k interactions!
1.5 million views, a huge number that the McDonald’s England page got on its last video. After the return of the CBO, the brand marks yet another big hit by releasing 4 new McWraps to its menu. Enough to make your community salivate! ??
BURGER KING FRANCE
With the news from McDonald’s releasing new wraps on its menu, one of its direct competitors had to fight back. This is the case of Burger King who also made more than 1 million views on Facebook with this humorous video where we see a father dressed as a child to go to Burger King! If you are a parent and you are watching this video, I hope you do not go that far to eat a burger! ??
2nd appearance of Cdiscount in our top 10 of the week and 2nd organized competition. On the occasion of the release of the game God of War, Cdiscount won a special edition PS4 pack in the colors of the game + the game in question. Over 16k people participated! ?
SAVOIE MONT BLANC
During our last top 10, the Savoie Mont Blanc page stood out with impressive images of an off-piste that offered magnificent maps of Mont Blanc. This week, the page repeats with this time a visual more in tune with the season, especially at this time with the summer temperatures. With the interactions on this post, we can say that more than 18k people agree with the CM: this holiday destination for this summer is validated!
Our top 10 would not have the same flavor without the presence of O’Tacos who becomes a regular every week. This week, the brand had fun hijacking the name of the 5th installment in the movie Taxi. “O’TACO 5, high voltage delivery”, it is true that the name is well found and the fans appreciated with a little more than 18k reactions. ?
CITY OF MARSEILLE
Obviously, fans of the city of Marseille appreciated the arrival of the frigate Hermione on the Old Port. The day after the live which enabled the page to integrate the podium of this top 10, the CM wanted to surf the buzz around this frigate to warn internet users about the duration of its stay in the port of Marseille. One thing is certain, the arrival of this boat will have made an impression.
Thanks for reading. See you next week for a new collection of the best Facebook posts, sorted for you.