It’s been several months … Still the same galley. You’re working hard on your YouTube videos. You really want to create unique content. It should go viral! But… no results…
No one is watching your videos
And it is frustrating.
It’s frustrating because you know you have things to say!
You know your solution is right.
You know you can help people.
But no way to stand out from the crowd to reach your target audience.
Suddenly, you watch what your competitors are doing.
They don’t seem to have a problem finding subscribers… even though they do less good content than you!
And that makes you depressed.
Why not you ? What is the problem ?
You lack a knowledge, a secret weapon.
A formula so powerful it could change your marketing forever (just that).
My friends, hang on your seatbelt, because in the video that follows, I will explain this formula to you in detail!
Click here to watch the video
Source: Neuro Nomade
Once you have seen the video
This formula is awesome, isn’t it?
(So great that I released another video where I explain how Marketing Mania, David Laroche and Gary Vee use it, click here to watch it).
But, I feel like you want more.
And that’s good, I have more to give you!
By “more” I mean an intro analysis of an article read over 100,000 times.
This article ? This is Kevin Kelly’s famous “1000 True Fans”.
Analysis of the article
(Note: The “long tail” is an economic theory that shows that the more popular a product, the more people will use that product. You will find a more complete definition here.
“We know that the long tail is good news for two categories of people: a few aggregators, like Amazon and Netflix, and 6 billion consumers. Of the latter two, I think consumers gain the most from the wealth hidden in the endless niches.
But the long tail is decidedly double edged for the creators. Individual artists, producers, inventors and manufacturers are overlooked in the equation. The long tail doesn’t increase designer sales much, but it does add massive competition and endless downward pressure on prices. Unless artists become vast aggregators of the works of other artists, the long tail offers no escape from the quiet slump of tiny sales.
Unless you’re aiming for blockbuster success, what can an artist do to escape the long tail?”
Let’s go through the text piece by piece to better understand why this introduction is excellent.
“We know that the long tail is good news for two categories of people: a few aggregators, like Amazon and Netflix, and 6 billion consumers.
This first line is used to introduce the context.
“We are going to talk about the long tail”.
Kevin makes sure two things:
- He speaks only to those who know the long tail (which makes it possible to filter his audience);
- He shows his target audience that he is on the same side as them (with the “good news”).
Of the latter two, I think consumers gain the most from the wealth hidden in the niches infinite.
This sentence has a very specific objective: to show the importance of the long tail.
“You should be interested in the long tail, Gentlemen, for it is a place full of wealth”.
All that remains is to introduce the problem!
But the long tail is definitely at double-edged for creators. Individual artists, producers, inventors and manufacturers are neglected in the equation.
Without waiting, Kevin plants the knife in the prospect!
One makes appear in him a fear: “Badly used, this long train is double edged. And you can find yourself neglected in the equation ”.
Of course, this problem won’t speak to everyone, and that’s the point!
Kevin does not target everyone, but only small individual artists who want to make a living from their creations, and who know the theory of the long tail.
Thus, he aggressively filters his visitors, and makes sure to firmly keep the attention of those who recognize themselves in what he says.
He presents them with a simple problem: “If you don’t understand how the long tail works, you will fail!”.
But a problem has no value if it is not justified.
“The long tail doesn’t increase designer sales much, but it does add a massive competition and an infinite pressure lower prices. ”
That’s it, he hooked his fish.
With these lines, all artists are afraid! They are faced with a problem in which they identify with.
It’s time for Kevin to get busy
Unless artists become vast aggregators of the works of other artists, the long tail offers no escape to the quiet stagnation of tiny sales.
See how Kevin describes anti-profits: “tiny sales”, “no escape”.
Reading these lines, his prospect felt a lump in his stomach.
He said to himself “it’s true, my sales are tiny, how can I get out of this mess? ”
There is no longer any escape!
But how to do then?
He must continue reading the article!
Unless you’re aiming for blockbuster success, what can an artist do to escape the long tail?
And skillfully, Kevin introduces his solution:
“If you haven’t got big blockbuster success yet (which people who read it do), then here’s my solution.”
One solution is to find 1000 True Fans.
The context is placed.
The solution is presented.
It only remains for him to develop it in the rest of his article (which you will find here).
Anyone who identifies with this problem will read his article.
Proof of this is: Hundreds of thousands of people have read his text.
Now you !
Understand your Avatar’s issues.
Apply this formula, and …
Create carnage in your market.
(And if you want more analysis of this same formula to better understand how to apply it in your marketing, click on this video!)