The ecommerce trends for 2018 that you should know - IDEA YOUR BLOG SITE 2020 -
The growth of ecommerce is unstoppable, and continues year after year. The increase in the numbers is repeated throughout the world, so having a website with an online store becomes really essential. This is why so many businesses will contact companies like this ecommerce agency in manchester, for example, to help them build a website. But in addition to implementing it, it is essential to know what the trends are expected for this 2018, and take action in this regard.

In CWT Advertising We select some of the most important trends expected for the year.

1. Sales departments will work increasingly integrated with Community Managers

The complaint is repeated in multiple companies, “I like Facebook but it does not bring me sales or new customers.” The reality is that the Social network has specific advertisements to increase profits, – beyond the simple fact of promoting a publication – which, through the use and measurement of conversions integrated into the shopping cart, provide essential elements for your Ads are shown to those who are more likely to buy from your brand.

Community Managers must evolve and learn these tools perfectly, or add a specialist to the work team

You can delve into conversions for ecommerce in this note that we published in June in this blog

2. Video as a communication tool

DepositPhotos, the popular image bank, explains in a recent blog post that videos will continue to increase their influence more and more, as users value the possibility of seeing a product in operation, and also bring the company closer to its audience .

Adding to your cart – in addition to the classic photographs – videos that show the benefits and benefits of your articles will help strengthen the credibility of your brand, thus increasing the chances of adding new customers.

3. Delivery on the day

It is one of the key trends of 2017, which continues and increases its importance every month.

One of the advantages of traditional shopping over online has been, and still is, the possibility of having the product instantly. This gap is blurring fueled, when is it not? by Amazon, who made their first shipment with their PrimeAir technology, in just 13 minutes.

You may not have the possibility of using drones for your deliveries, but surely with creativity and research you can create a methodology that allows you to reduce deadlines, and even manage to do it on the same day.

Keep in mind that, according to a study by the Market Research firm Forrester, 29% of buyers say they are willing to pay an additional cost for this type of delivery.

4. Multi-channel buying is the new standard

Far in time has been the time when you went to a shopping center, or a shopping center to make purchases from beginning to end. From the iPhone to this part, everything has already changed. There are purchases that are analyzed in person and defined online, others that start on one device and end on another, transactions where the ROPO effect predominates (research online, buy offline), and the new trend is the use of the smartphone while being inclusive. within the store, to investigate reviews, additional product data or price comparison.

It should also be noted that, according to the Google report “Multichannel Shoppers: An Emerging Reality of Retail” omnichannel consumers are 30% more loyal than traditional ones.

Tip: forget watertight compartments, think big, think multi-channel and integrated.

5. Disintermediation

Other customs that persisted for decades, little by little are disappearing and mutating into others. An example is the visit to a travel agency to select the tourist destination and the purchase of services. Nowadays, consumers usually go directly to hotels to get the same or better prices, and buy their tickets from the airlines. The new trend is precisely disintermediation, where consumers prefer to purchase directly from companies, and those who are in the “middle” of the chain, must offer more services and offers to continue their position in the market.

A paradigmatic example is Nike, which recently achieved 42% growth in one year online, and 21% in its direct sales to consumers, both through ecommerce and its own stores.

If you manufacture your own products, 2018 is an excellent year for the development of your online store, selling directly to the public, thus obtaining the growth of your sales and your brand.

6. Predictive analysis

The volume of data that companies have about their customers grows exponentially. This does not happen only to corporates that enjoy the benefits of Big Data, but also to SMEs or enterprises that know how to use the available information.

It is because of this scenario that an asserted trend is predictive purchase analytics. This is done based on the user’s behavior, crossing it with others who have had similar behaviors

This analysis allows you to carry out segmented marketing campaigns, plan offers, and even anticipate which products will sell more than others to organize stock or production.

Surely in your business you can incorporate this idea. You may not have a software that analyzes millions of records and automates the conclusions, but with intelligence you will surely be able to study your data and other market data, to be able to predict future actions of your clients or prospects.