The growth of ecommerce is unstoppable, and continues year after year. The increase in numbers is repeated throughout the world, so having a website with an online store becomes really indispensable. But in addition to implementing it, it is essential to know what are the expected trends for this 2018, and take action in this regard.In CWT Advertising We select some of the most important trends expected for the year.
1. Sales departments will work increasingly integrated with Community Managers
The complaint is repeated in multiple companies, “I like Facebook but it does not bring me sales or new customers.” The reality is that the Social network has specific advertisements to increase profits, – beyond the simple fact of promoting a publication – that through the use and measurement of conversions integrated into the shopping cart, provide essential elements for your Ads are shown to those who are most likely to buy in your brand.
Community Manager must evolve and learn these tools perfectly, or add a specialist to the work team
You can deepen in conversions for ecommerce in this note that we published in June in this blog
2. Video as a communication tool
DepositPhotos, the popular image bank, explains in a recent blog post that videos will continue to increase their influence, given that users value the possibility of seeing a product in operation, and also bring the company closer to its audience .
Adding to your cart – in addition to the classic photographs – videos that show the benefits and benefits of your articles will help strengthen the credibility of your brand, thus increasing the chances of adding new customers.
3. Delivery in the day
It is one of the key trends of 2017, which continues and increases its importance month by month.
One of the advantages of the traditional purchase compared to the online one, has been, and still is, the possibility of having the product instantly. This gap is blurring, when not? by Amazon, who made his first shipment with his PrimeAir technology, in just 13 minutes.
You may not have the possibility of using drones for your deliveries, but surely with creativity and research you can create a methodology that allows you to reduce deadlines, and even get to do it on the same day.
Keep in mind that, according to a study by Forrester Market Research, 29% of buyers say they are willing to pay an additional cost for this type of delivery.
4. Multichannel purchase is the new standard
Away in time has been the time where he went to a shopping mall, or a shopping center to make purchases from beginning to end. From the Iphone to this part, everything has already changed. There are purchases that are analyzed in person and defined online, others that start on one device and end on another, transactions where the ROPO effect predominates (research online, buy offline), and the new trend is the use of the smartphone being included within the store, to investigate reviews, additional product data or price comparison.
It should also be noted that, according to the Google report “Multichannel buyers: an emerging reality of retail trade” Omnichannel consumers are 30% more loyal than traditional consumers.
Tip: forget the watertight compartments, think big, think of multiple and integrated channels.
Other customs that remained for decades, are slowly disappearing and mutating for others. An example is a visit to a travel agency to select the tourist destination and purchase the services. Nowadays, consumers usually access hotels directly to get the same or better prices, and buy their tickets from the airlines. It is that the new trend is precisely the disintermediation, where consumers prefer to acquire companies directly, and those who are in the “middle” of the chain, must offer more services and offers to continue with their position in the market.
A paradigmatic example is Nike, who recently achieved a 42% growth online in a year, and 21% in its direct sales to consumers, both through e-commerce and its own stores.
If you manufacture your own products, 2018 is an excellent year for the development of your online store, selling directly to the public, thus obtaining the growth of your sales and your brand.
6. Predictive analysis
The volume of data that companies have about their customers grows exponentially. This does not happen only to corporates that use the benefits of Big Data, but also with SMEs or enterprises that know how to use the available information.
It is because of this scenario that a trend that is affirmed is the predictive analysis of purchase. This is done based on user behavior, crossing it with others who have had similar behaviors
This analysis allows segmented marketing campaigns, planning offers, and even anticipating which products will be sold more than others to organize the stock or production.
Surely in your business you can incorporate this idea. You may not have software that analyzes millions of records and automates the conclusions, but with intelligence you can surely study your data and others in the market, in order to predict future actions of your customers or prospects.