Surely it has happened to you that you see how your Instagram account has a few hundred or thousands of followers, while some of your competitors multiply your metrics without generating more attractive content than yours. It happens that many Community Managers or the same owners use some of the services available in the market to buy followers or likes. Although the first objective is to show a significant number of followers thinking that this action will lead to the popularity of the brand, immediately the account has no real conversions, and can be punished with a shadow ban

Moreover, this practice misrepresents reality, since it is impossible to know which followers are really genuine, and which ones are acquired.

Apparently, – and according to an official Instagram statement -, this modality is nearing its end:

Additionally, users will be forced to modify their password, since they have shared it with third parties (it is the usual mechanism used by the services sold by fans), and the access credentials are therefore compromised.

We will see in the coming days that such Instagram algorithms work to detect acquired users, and the impact on the accounts.

Next, we share the official Instagram statement

“Recently, we have seen that accounts use third-party applications to artificially increase their audience. Every day people come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure that these experiences are not interrupted by non-authentic activities. As of today, we will begin removing comments, follow-ups and non-authentic comments from accounts that use third-party applications to increase their popularity. We have built machine learning tools to help identify the accounts that use these services and eliminate non-authentic activity. This type of behavior is bad for the community, and third-party applications that generate “likes,” non-authentic follow-ups and comments violate our Community Rules and Terms of Use.

We are taking a series of steps to limit this type of unwanted behavior. The accounts that we identify using these services will receive a message in the application that will notify them that we have removed the “likes”, comments and comments not provided by their account to other people. We will also ask you to secure your account by changing your password. People who use this type of application share their username and password, and their accounts are sometimes used by third-party applications to track, comment and comments that are not authentic. Not only does this introduce bad behavior into the Instagram community, it also makes these accounts less secure..

We also know that some people may have shared without knowing their login credentials with a third-party application. If you receive a message in the application, simply change your password to revoke your access to your account. These new measures will continue, and accounts that continue to use third-party applications to increase their audience can see their Instagram experience impacted.

Since the first days of Instagram, we have detected and deleted fake accounts to protect our community. Today’s update is just another step to keep Instagram as a vibrant community where people connect and share authentically. We will have more updates in the coming weeks about the additional steps we are taking to address the non-authentic activity on Instagram.

See Official Statement (In English)