Niri Brusa

Editorial project manager – CWT Advertising & Co’m

After Messenger has changed its look, and Instagram turns 10, Facebook is also updating its Messenger API to integrate Instagram messaging. This will offer companies new connection opportunities via its messaging tools …

According to Facebook, businesses can now integrate Instagram messaging into their business apps and workflows. This new update to the Messenger API helps generate more meaningful conversations, increase customer satisfaction and increase sales.

Google Loves Me Workshop

Businesses can also use information from major business systems alongside Instagram messaging to personalize conversations and drive better business results.

For the first time, this update (still in beta) at the same time allows the automation of Instagram Direct responses.

An interesting solution therefore to interact with potential customers, even when you are not physically able to respond.