When it comes to supporting their online purchase decisions, 35% of consumers consult their friends and family. However, not all e-shoppers alike rely on his inner circle when making purchasing decisions. 44% of Germans use their friends and family as a compass in their online purchases. However, this percentage drops to 22% in the case of Italians.
Moreover, online shoppers increasingly demand faster stores in their deliveries. Proof of this is that 18% of e-shoppers demand e-commerce players the possibility of making online orders delivered within just 24 hours. More consumers are pressing to online stores when accelerate their delivery are the Dutch (38%) and least Danes (7%), which appear to be much more patient.
In the report also highlights a LBi Digital least curious fact: the Italians are the e-shoppers more likely to make their online shopping from the kitchen. 24% of consumers purchase food transalpine heat of the stove and 23% also opted for this location to purchase products from home.