The size guide for Instagram images in 2022 -

From feed posts to videos and Instagram Reels to Instagram stories, knowing the best image size on Instagram is no easy task. As amazing as these new options are, it can be a bit difficult to determine the ideal Instagram image size for your content, right? In this handy guide, you will find all the Instagram dimensions you need to create the perfect images and videos …

If you have an Instagram business account, you can advertise on Instagram and even easily promote a post right in the app. According to the official website:

  • There are approximately 25 million business profiles with 2 million active advertisers on Instagram;
  • 60% of people discover new products on this platform;
  • About 200 million Instagram users visit business profiles per day.

Other studies also found that 72% of users purchased items they discovered through Instagram content. That’s 130 million Instagram users tapping on buying posts every month. Additionally, Instagram’s potential advertising reach is 849.3 million users.

Considering all this data, it is better to master the sizes of images on social networks, especially Instagram!

Good to know :

Size (or resolution) refers to the number of pixels that make up the width and height of your photo or video. Like the aspect ratio, size is expressed by two numbers – the first representing width and the second representing height. For example, an image size of 1080px by 1080px is much larger than a size of 50px by 50px.

Instagram profile picture size: 320 x 320 pixels

Instagram profile photos are displayed at 110 x 100 pixels, but image files are stored at 320 x 320 pixels. Even though the dimensions are in square format, Instagram profile photos are displayed as a circle. Make sure that everything you want to focus on in the photo is centered so they aren’t cropped.

Instagram image sizes for feed photos

  • Countryside : 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square : 1080 x 1080 pixels
  • Supported aspect ratios: anywhere between 1.91: 1 and 4: 5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
  • When you share an Instagram image larger than 1080px, Instagram will scale it down to 1080p.
  • If you share a photo with a resolution of less than 320px, Instagram will scale it up to 320px.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, as long as the photo’s aspect ratio is between 1.91: 1 and 4: 5 (a height between 566 and 1350 pixels with a width of 1080 pixels).
  • If you want your images to look their best on Instagram, try uploading an image that is 1080px wide.

Instagram ad image sizes

  • Countryside : 1080 x 566 pixels
  • Square : 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: anywhere between 1.91: 1 and 4: 5

Image sizes for Instagram Stories ads: 1080 x 1920 pixels

Instagram Stories are similar to Snapchat in that they allow users and brands to share ephemeral photos and videos. They bring attention to your brand with Stories Highlights, which will stay on your profile until you delete them.

On Instagram Stories, you can post recorded videos, photos, live videos, boomerangs, text, and music. You can also add stickers such as your location, user tags, temperature, and hashtags.

Instagram photo thumbnail sizes

  • Display size: 161 x 161 pixels
  • Recommended download size: 1080 pixels wide

  • To keep your Instagram feed going and avoid pixelation, upload images that are as large as possible.
  • Keep in mind that Instagram stores versions of these thumbnails that are up to 1080 x 1080.

Instagram Stories image size: 1080 x 1920 pixels

  • This is an aspect ratio of 9:16.
  • Uploading an image with a larger pixel size means that the story will buffer quickly.
  • If you don’t use this report, the story might appear cropped, zoomed in weirdly, or left large sections of the screen blank.

Instagram Reels sizes

  • 1080 x 1920 pixels
  • This is an aspect ratio of 9:16.
  • Cover photo: 1080 x 1920 pixels
  • Remember, Reels are cropped to a 1: 1 image in your Profile feed and a 4: 5 image in the Home feed.

Instagram carousel image sizes

  • Countryside : 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square : 1080 x 1080 pixels
  • Image format: landscape (1.91: 1), square (1: 1), vertical (4: 5)
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait).

Now you know how to optimize your images on Instagram. It’s your turn !

Sources: Later, Hootsuite, Louisem