Tips for creating ads with Instagram stories that convert - IDEA YOUR BLOG SITE 2020 -

Already running Instagram Stories ads? They could be your way to increase brand awareness, gain more followers and improve your sales!

Many companies are just beginning to think about Instagram Stories ads, which leaves you in an excellent position to get ahead of the competition.

And why wouldn’t you? There are 400 million people who use Instagram Stories every day, and a third of the most viewed stories are from brands and companies.

So, if you’re not taking advantage of Instagram Stories ads and not incorporating them into your marketing strategy, now may be the time!

Here is everything you need to know to create Instagram Stories ads that convert:

Why should you start posting Instagram ads?

  • Instagram Stories ads are the perfect way to reach new audiences and that you can show your brand, business and products to an already engaged audience.
  • Instagram Stories participation rates are already high, and Instagram reveals that one in five stories receives a direct message from viewers.
  • “The use of Instagram Stories ads means that it is possible to communicate and share a message with an audience that is already actively watching and participating,” says Chloe Fagence, social media manager at WeWork (UK, Ireland and Australia).

For Chloe, Instagram Stories ads are an essential part of an Instagram marketing strategy. «You can be so creative with the way you share your message through the ads in the Stories. If you are making stories and you see a positive commitment from them, there is no reason not to try the ads too! »

Creating Instagram Story Ads

The options for creating ads on Instagram Stories are unlimited, with videos, photos and Carousel ad formats to try:

Video: Video ads play for up to 15 seconds and can be created with Facebook’s Creative Hub or Ads Manager, or you can design and edit your own ad, and upload it to the Facebook Ad Manager.

Photo: A still image ad will play for 5 seconds. You can create photo ads with Creative Hub or Facebook Ads Manager, or you can upload a file from your own designs.

Carousel: Carousel ads for stories allow brands to play up to 3 pieces of content (video and photos) within a single ad.