Are you already running Instagram Stories ads? They could be your way to increase brand awareness, gain more followers, and improve your sales!
Many businesses are just beginning to think about Instagram Stories ads, which puts you in a great position to get ahead of the competition.
And why wouldn’t you? There are 400 million people who use Instagram Stories every day, and a third of the most viewed stories are from brands and companies.
So if you’re not taking advantage of Instagram Stories ads yet and aren’t incorporating them into your marketing strategy, now may be the time!
Here’s everything you need to know to create Instagram Stories ads that convert:
Why should you start running Instagram ads?
- Instagram Stories ads are the perfect way to reach new audiences and for you to show your brand, business, and products to an already engaged audience.
- Engagement rates for Instagram Stories are already high, and Instagram reveals that one in five stories receives a direct message from viewers.
- “Using Instagram Stories ads means that you can communicate and share a message with an audience that is already actively watching and engaging,” says Chloe Fagence, Social Media Manager for WeWork (UK, Ireland and Australia).
For Chloe, Instagram Stories ads are an essential part of an Instagram marketing strategy. “You can be so creative with the way you share your message through the ads in the Stories. If you’re making stories and you see positive engagement from them, there’s no reason not to test ads too! ”
Creating Instagram Stories Ads
The options for creating ads in Instagram Stories are limitless, with videos, photos and Carousel ad formats to try:
Video: Video ads play for up to 15 seconds and can be created with Creative Hub or Facebook Ads Manager, or you can design and edit your own ad and upload it to Facebook Ads Manager.
Photo: A still image ad will play for 5 seconds. You can create photo ads with Creative Hub or Facebook Ads Manager, or you can upload a file from your own designs.
Carousel: Carousel ads for stories allow brands to play up to 3 pieces of content (video and photos) within a single ad.