In the beginning this phenomenon took place with homemade videos showing the acrobatics or morisquetas of pets, the contagious laughter of children or the crazy ideas or experiences of a group of friends.Then it was enough that some person with access to the Internet and the source material uploaded the video to the network so that it was spontaneously shared by crossing the barriers of the town or countries where it was originated.
It can be synthesized that a first factor of importance to create viral content It’s the audience’s amazement, through comic, enigmatic or strange situations that attract the attention of the navigator.
One of the last successful examples is that of the humorist “Chapu Martinez”, famous for coining the phrase “Because Messi… ..I deserve it”, which he explained came up 100% spontaneously while recording his video.
2. The transnationalization of content
It is well known that with the opening of users to the Internet it has been possible to reach knowledge and content outside the spatial barriers that circumscribe a particular geographical territory.
This vaporization of physical barriers is a key factor for viralization, since the number of views, reproductions or likes that a given content can have is substantially increased.
That is why a Chinese or American commercial of a little known brand in Latin America can reach us virally just because it contains information that stands out for its originality or creativity.
Vice versa happens to a brand that with a good spot, graphic campaign or content can impact worldwide.
3. Identification as a crucial value
Generating a reference value in the other is a third very important factor that contributes to virality. That is, broadcast a video or image where that person who is watching from a Desktop PC or smartphone feels identified or recognized.
This action is what will make the individual then decide to share the material or not. That is why the greater the power of identification, the more the chances of replication.
To put it in a simple example, you can cite the video where a father applies reverse psychology to get his little son to walk instead of driving.
Everyday life, together with the warm and funny message, allow identification. Then, having been a satisfactory experience, the public shares it. Achieving in this case in particular the translation of the original video and more than 19 million views.
Homebrew is fashionable: The taste of the public points to the homemade, to what is done with passion and lung and without so much paraphernalia. Therefore, if you have an SME, an enterprise or do not have much money to spend on advertising with ingenuity and equipment for domestic use you can make your first viral.
Laughing is always good: Humor is one of the main methods to achieve diffusion and then viralization. That is why creating imaginative and funny content triples the chances of converting simple advertising into a viral of importance.
Originality expires statistics: Here lies almost 90% of the success of a viral marketing campaign. You can use all the methods and tips to the letter but if the content is current currency it will hardly become viral.
Therefore, do not limit or self-censor, many great ideas begin as a delirium until they take shape and are established as a reference to follow.
Let flow: Do not obsess with making a viral but to reach the audience and leave a message. The best way to help the viralization of content is to forget that the concept exists and create innovative content that is accessible to audiences of all languages and cultures and, above all, that produces astonishment and attracts attention.
Boost your acquaintances: Every movement needs an initial force! Advertising your content that you want to spread through the advertising systems of social networks is the starting point for the propagation to follow its own organic course