Email marketing advice tends to be complicated: segmentation, automation, optimization, etc. How about we go back to basics? In this video, I break down with you the successful email marketing strategy of the company IWT …
A simple but effective email marketing strategy
IWT is an American company that makes a few million euros in sales per year by selling information products in the field of personal finance, for example training courses to negotiate your salary or become a freelance.
They have two particularities:
- They sell exclusively by email;
- They are positioned more upscale than most of their competitors, with prices often exceeding $ 1,000 for training.
The result: they perfected the art of email marketing.
You will see that this is nothing revolutionary. As often, success depends on the application of a few fundamental principles: