A new battle in the “War of Stories” has just been won by Instagram. Indeed, Instagram Stories has just surpassed Snapchat in number of users. The new functionality launched in August 2016 has just exceeded the symbolic bar of 200 million users …

The last figure communicated by Snapchat on its number of users dates back to the end of 2016, just before its IPO. The app has 160 million users, a difference of 50 million users between the two apps. In the “War of Stories”, the second round has just been won by Instagram.

How to explain this increase in the number of users on Instagram Stories?

In recent weeks, Instagram has only innovated, especially in terms of stories. The platform has introduced:

  • The new stickers and the “Hands-free” option

  • Geocalized stickers

  • Event stickers

  • And she updated the DMs:

Today, we’re launching the new Direct to make it fast and easy to turn any conversation into a visual conversation with photos and videos. Texts and reshares will now appear in the same thread with disappearing photos and videos so you can seamlessly go back and forth with your friends. Send a disappearing photo or video to let your friends know what you’re up to, a funny selfie to capture the mood or share what’s happening around you. Simply swipe left into Direct and tap the new blue camera icon at the bottom to take a disappearing photo or video, or tap the blue camera icon in an existing thread. As always, swiping right from feed will take you directly to the camera. Tap the arrow to send it to individual friends or groups of friends. When you receive new disappearing messages, they’ll be highlighted blue in your inbox. Tap to view them and you can replay them once. The sender will be notified if you replay or screenshot the message. Texts, uploads and reshares still work the same way. Since our last update in November 2016, the number of people using Direct has grown from 300 million to 375 million. We want to make Direct the best place to have fun, visual conversations with your friends. Stay tuned for more. To learn more about the new Direct, check out help.instagram.com.

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To this, we must also emphasize theexcellent marketing strategy set up by Instagram. All of these launches were launched separately, which significantly increased audience size. The goal of this strategy being: the more we talk about the application and its new functionality, the more curious the users and the more likely they will be to use it. Good strategy from Instagram!

Now the question everyone is asking is: How does Snapchat plan to respond to this heavy Facebook offensive? And above all, can he do it?

Case to follow!

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