We tell you the advantages of remarketing in your shopping cart - IDEA YOUR BLOG SITE 2020 -
Discover the advantages of remarketing, and how to implement it on your website or shopping cart.

Imagine that out of every 100 visitors to your website, 3 have made purchases. What has happened to the other 97? They did not register, they did not leave their data, you do not know anything about them, but you sense that they may have been interested in your products for another opportunity.

How then can you communicate with someone with whom you have not established a direct contact link? The most common analogous situation is when you meet a person you like on public transport, and you immediately feel an attraction, but know that when you get off at your stop, you will not be able to track them in any way.

Fortunately, in business there is a concept that allows you to deal with this type of situation, and thus increase your sales and grow your brand.

What is remarketing?

He remarketing is a digital marketing strategy, by which ads are shown to those who have visited your website and have been interested in the products or services you offer, with the aim of transforming occasional visitors into active customers.

Although there are different solutions and companies that offer it, without a doubt the best known are the possibilities that Google Adwords offers you, allowing you to display your banners or text ads on the thousands and thousands of websites that advertise with Google.

What is the relationship between remarketing and your conversion%?

Bear in mind that in this type of campaign, you are targeting a limited universe of people who have shown interest in your company, so the conversion% is usually much higher than traditional campaigns. Or rather in other words, remarketing is the icing on the cake for your digital marketing actions, whether they have been carried out through advertisements on Google, or on social networks, allowing you to increase the metrics obtained.

Why is the rise of smartphones boosting remarketing even more?

When the PC, the traditional entry point for the Internet, generally more than one person, used the same browser, so it was impossible to reliably discriminate who from the whole family was accessing, thus being able to show the ads to the wrong person. Today, when the smartphone is the king of Internet access, this type of targeted advertising is even more accurate.

3 Myths about Remarketing

1. Remarketing lasts only 30 days – FALSE

The usual strategy is to use this type of marketing campaign for a short period of time. For example, travel agencies usually show you information about hotels or tickets in Miami when you have seen information about Disney parks on their website.

But keep in mind that Google cookies allow campaigns of up to 530 days! Which can be useful in other types of business, for example when you want to send end-of-season offers to everyone who has seen your products, or show advertising to those who have been interested in your services last year.

Use your creativity to accurately define the validity of the lists

2. Remarketing is expensive – FALSE

Contrary to belief, remarketing is inexpensive. And the reason for this is simple. You will be “chasing” visitors, to show your banners wherever they are. You will not necessarily have to offer a very high money per click, since anyway, you will arrive at some point of the day to show them your advertising.

3. Remarketing saturates users – TRUE and FALSE!

It is true that you will tire your navigators if you show your banners non-stop after they have visited your site. Surely this situation has happened to you, and you end up annoyed with the company that insists again and again, as if you had not already seen their advertising!

But fortunately when creating the campaign, you can parameterize variables such as how many times per day to show your ads, so that this is seen as useful and not intrusive.

How to implement Remarketing in CWT Advertising

You can create and modify your Remarketing audiences in Google Analytics, following these instructions.