what is best for your business? 2021 -

SEO and PAID REFERENCING are two digital marketing strategies that get your website in the top Google search results for certain keywords. To function well, these two strategies require specific expertise, a great deal of technical knowledge and a significant marketing budget …

What is the difference between SEO and PAY SEO?

Before addressing the issue of SEO versus PAID REFERENCING, we will first explain the meaning of each abbreviation.

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Let’s start by defining what SEO is.

What is natural referencing?

SEO stands for Search Engine Optimization, that is, the use of various techniques that make your website stand out on Google, which makes you more complete for Google and allows you to gain visibility on Google searches. . While SEO services are best known for covering the creation of keyword rich content, they typically include a lot more: improvements in the functionality and design of your website, acquisition of external links and making other necessary adjustments such as technical SEO optimization strategies.

The result of all of this, when done right, is that your website appears on Google ranking well without you having to pay a dime for every view or click. But of course you have to invest in the SEO process.

Now, let’s explain what PAID SEO is.

What is paid search?

CPC is short for “cost per click” (pay per click advertising): it is the way Google uses to make money on the first 3 to 5 results of any search. By investing your budget in these types of ads, you will get faster results, but it could cost you money with every click. The cost per click will depend on your industry, location, competition, and the keywords you choose. It can reach 100 euros per click, for example if you are a lawyer specializing in personal injury.

The upside is that you only have to pay when people click on your ad to visit your website. By paying per click, you have the opportunity to present your business.

Now you know the difference between SEO and PAY SEO. Now you want to know if you should do SEO or SEO, and why?

Now let me give you some advice on what would work best for you, based on several factors.


You need immediate sales

One of the main advantages of paid advertising is speed!

As soon as your AdWords campaign is created, your website starts showing up among the first search results for targeted queries and starts attracting leads.

The other big news is that while PAID SEO ads get fewer clicks compared to organic SEO results (organic SEO results are the websites that appear below the ads), statistics show that advertisers are generally more loved ones to make a buying decision. If your website is designed with the right conversion optimization strategies, there’s a good chance that a significant percentage of people who click on your ads will take action: contact you or even buy directly, if you are in e-commerce.

Therefore, if you need an immediate sales boost, PAID SEO is a good idea.

Your website is newly created and is not ranking well

It takes time for SEO strategies to work: from a few weeks to a few months or so, and up to a year for really competitive areas / industries.

But if you’ve quit your job, invested all your savings, or taken out a loan, you can’t wait that long to see some income – this is where PAID SEO comes in.

This is where PAID SEO comes in. You have to understand it: Google is the place to be if you want your business to be successful. Before jumping into other digital marketing channels, you need to make sure your website is showing up on Google.

If you can’t wait a few months for SEO to show results, the best thing you can do with your marketing and advertising budget is to spend it on PAID SEO advertising. Only then can you afford to consider social media, online reputation management, and other levers.

You want to test your product or service

Because PAID SEO attracts people who are willing to buy, it’s a great way to try out a new product or service that you want to offer. You can perform such tests even if you are unable to deliver the orders you receive. You can apologize to customers, offer them an incentive, and give them their money back. Now you know if it’s worth getting this new machine for your manufacture, or investing the time in developing this program or this companion course, or ordering these products in bulk, or whatever. is.

You have good margins

A good internet marketing agency makes sure that your pay-per-click ads are as optimized as possible. But your cost per click depends on many factors that are not in your control like how many competitors you have and their message for getting clicks.

Before deciding to invest in PAID SEO, you must first calculate your profit margins and decide how much of those can be spent on customer acquisition. Next, take a look at the average cost per click in your industry and region. If the numbers don’t add up, then PAID SEO isn’t really an option for you right now. Things may change in the future.

Do natural referencing SEO if …

You want long-term growth

Some online businesses are built so that their owners can take advantage of seasonal / temporary demand or short term opportunities. There, SEO is not a good idea.

However, if you are willing to devote a good chunk of your life to what you do and are looking to grow it, and turn it into whatever it can be, then SEO is an absolute must.

We have seen some of our customers open a second or third store and have seen them expand to new locations. We’ve seen them sell their business for a good price, mostly thanks to a well-optimized, well-ranked website that attracts a lot of visitors. That’s the power of SEO, and you can’t afford to miss it.

You can afford a long term investment

As we mentioned before, SEO takes time. And anything that takes time also takes money. You need to be ready and willing to invest some capital in permanent SEO each month.

You want to build a brand

The difference between having a business that generates sales and a brand is the difference between doing well (which is just getting out of it) and doing well (which means you have a thriving business).

Brands sell without being dependent on platforms or online ads.

Brands have fans.

Brands are credible.

Brand owners are seen as leaders in their industry, are invited to speak at industry events, write books that sell, and sell their business for millions.

If your business name appears in Google every time a prospect searches for your service or product, you’ve started building a brand.

You want to optimize marketing costs

SEO may seem like a good investment at first, but once you get the top ranks on Google, you start to get high quality traffic for free. In fact, when your website appears on the first page of Google – preferably in the first five results – your monthly SEO investment may go down a bit, depending on the competition.

This is never the case with online advertising – any online advertising for that matter.

With PAID SEO, the more clicks you get, the more you pay, and there is no other way.


Both SEO and Paid SEO have pros and cons, but it’s best to do both in general, provided you have a sufficient budget. This approach has a few key advantages:

  • You increase your chances of getting a sale. If someone doesn’t click on your ad, they may click on your website in organic results and vice versa;
  • You cover more keywords. SEO rankings can be more difficult to obtain for certain keywords. Your website can appear for those words with pay-per-click advertising;
  • SEO and CPC support each other. If your website is well optimized, a good PAY SEO campaign manager can optimize your PAY SEO for better quality score and better conversion, thus reducing the cost per click of your PAY SEO campaign.

If you have a sufficient budget and you get most of your customers from Google anyway, which most businesses do, consider implementing both SEO and PAID SEO, and to maximize results.