Intrapreneurship can be understood as undertaking within the limits of a company. That is, a professional who works on improving internal processes, developing new products, services or features, or even opening new units. Its role is strategic and important within organizations.
Optimize processes, have knowledge flowing and everything reflected in more qualified deliveries.
Say, that manager doesn’t want this scenario for his company, is it?
In order to achieve – or at least get close to – excellence in daily work, some strategic actions are important.
Intrapreneurship, without a doubt, is one of them. Especially when it happens with the right final goal: the customer.
Today, a professional who wants to stand out in a company and really show his value, needs to have a strategic vision.
This means: more than carrying out daily activities, how can it contribute to those who practice today, become better in the future?
The intrapreneur has a fundamental role in organizations and that is what we will address in this article.
Concept, application, benefits. Understand how it is good for companies and how it can be stimulated.
Let’s check it out?
What is intrapreneurship?
The term intrapreneurship makes us refer back to a few years ago. More precisely 1985. Gifford Pinchot III is responsible for this.
His book is: Intrapreneuring: Why You Don’t Have to Leave the Corporation to Become an Entrepreneur. A reference for the whole world.
We can understand intrapreneurship as an extremely positive internal dissatisfaction.
The difference is that there is no resignation in this regard. Quite the opposite. One or more people propose new ideas, means and actions to further qualify the results.
It is a process that occurs within a company that already exists and that, regardless of its size, produces innovative things.
From there, new practices, products, services, features, strategies, techniques, among others are developed.
It is undoubtedly something fundamental within the administrative management of companies. A fundamental point to keep innovating constantly.
It is also an important value when hiring professionals.
The strategic vision for the processes makes the company better and generates a feeling of engagement and belonging in the work environment.
And this, without a doubt, is what any manager wants: people focused on further qualifying delivery, always focusing on the customer.
The benefits of intrapreneurship
The goals and objectives of an intrapreneur are clear – and by now you must already imagine. The focus is on improving the corporate organization.
After all, who better understands how the company works today if not those who are day to day, especially in the operational part?
It is very different from, for example, hiring an external consultant.
He can even identify important points for improvement, but the peculiarities of the routine are only noticed by those who are actually in it.
Innovation is fundamental for any company in any segment. The digital transformation is a way to enhance this action.
Therefore, the intrapreneur has another mission: to bring a new and more modern vision to operations.
And when this happens, the fruits are undoubtedly reaped and the company not only achieves excellence in service, but, of course, guarantees the success of the customer.
The characteristics of intrapreneurship and intrapreneurship
To be aware that intrapreneurship is present in your company today, you need to understand its peculiarities.
Dissatisfaction with the current scenario, of course, is one of them. But when it starts and ends there, there are actually problems in the organizational climate.
Therefore, intrapreneurship is far from happening.
Whenever these aspects are present, then you will be sure that your company is moving towards more assertive processes and deliveries:
- Continuous concern with the results;
- Appreciation for challenges in the work routine;
- Persistence in search of better solutions for simple and complex activities;
- Search for constant improvement;
- Desire to have standardized actions;
- Focus on carrying out activities in the most efficient way possible;
- Proactivity to understand processes and search for their deficiencies, etc.
The intrapreneur profile
It may be inside your company already. Perhaps there is a lack of one or another virtue that can be stimulated. Or, suddenly, he is already acting and you don’t even know.
In one way or another, there is an ideal profile for the intrapreneur.
When management is done closely, on a daily basis, it becomes easier to identify it and give it more power.
Doing something with purpose, having a daily motivation is – and we cannot deny it – a big challenge for any professional today.
Feeling more than “just one more” within a company should always be the goal of any employee.
So, yes: the profile of the intrapreneur is that of someone ambitious. But, do not understand by the bad sense of the word. Yes, he is a person who wants to pave his way and grow.
The profile of this person is quite common with the traditional entrepreneur. The difference, of course, is that the one we’re looking at will focus its efforts on the company.
This professional is:
- someone who always looks for new opportunities and takes advantage of them;
- turns ideas into action that generate better business results for the company;
- it is organized and applies methodologies to qualify your work (5S, Scrum, PDCA cycle, Ishikawa Diagram, etc.);
- it is ripe to deal with deadlines, pressure and risks;
- plans the work and works the plan like no one else, etc.
Knowledge of the business and also about people is – obviously – necessary for intrapreneurship to take place on the right terms.
The application of agile methods within a company, for example, can be an important stimulus for this.
How to encourage intrapreneurship in your company
You certainly want round processes that lead you to understand how to delight the customer, right?
It also wants engaged teams, developing solutions focused on the persona of its business, aiming to build customer loyalty.
For this reason, it is essential that the management stimulate intra-entrepreneurship.
We have separated 4 steps to get you started.
It will not, of course, be overnight that you will see people focused on improvements within the terms you envisioned.
We have to go little by little. Always making it clear how important the people on your team are.
From there you will have a paved path to reap the benefits of this internal practice.
1 – Understand the limits of companies
The starting point of a company that wants to innovate and give voice and even more to people is to know the limits.
So answer: how far are you, manager, willing to give in to new initiatives without compromising the business?
How profound can these changes be? In what areas and at what speed could they occur?
It is necessary to make this delimitation before the work begins. In addition, of course, to have the objectives of the “mission” very clear.
Imagine how frustrating it will be, after the intrapreneur has thought and proposed something, to hear a “we can’t cross that line”.
Innovation needs to be positive. And, therefore, it is up to managers to say where they make sense now – and where, for now, it does not.
2 – Provide conditions for the team to train
First, identify the people with the potential to put intrapreneurship into practice. Then empower them and empower them.
Conduct training that makes sense, present work methodologies so that the organization can perform in the best possible way.
Make it clear the company’s strategic planning and how important these improvements would be for the desired results to come.
Also give the necessary tools and resources to carry out the work on a daily basis. Thus, the plan can be followed without deviations.
3 – Provide a creative and stimulating environment for innovation
The environment also needs to provide the conditions for innovation to flow. The heavy work routine needs to be stimulating.
Use technology to your advantage right now – and always ask for help from intrapreneurs to find out what makes the most sense.
If you, for example, want to improve the business process, turning to a sales system can be a great option.
4 – Make a positive management
It is vital for the success of intrapreneurship that managers are aligned with this mentality of success and innovation.
Although there are uncertainties inherent in the business, you must be open to proposals and also be tolerant when something does not go as planned.
The focus is on the whole, in the long run. Therefore, a positive management, closely and that continues to stimulate improvements is essential to reach the final objective.
In addition, always make a fair assessment of the performance of engaged employees. Give credit and know how to recognize what was done.
This way, you will not only have these people engaged, but new ones may feel stimulated to do so.
If that happens, well, you will have the ideal scenario: an innovative company and professionals who wear the shirt.
Growth and customer satisfaction will be inevitable.
So, how can we help you?
If you are unsure about the article or want to know more about the role of technology in business processes, speak to a consultant.
Enjoy and read two articles that will help you improve the final delivery to your customers.
The first addresses how the kanban model helps companies organize and improve their processes.
The second talks about who he is and what the importance of the product owner is within organizations.
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