In that new readjustment of SEO and searches are, of course, the growing mobile searches
SEO has been, over the years, a very important issue when making online marketing strategy within companies. Only by doing good homework in SEO could brands position themselves prominently in search engines (say Google really) and only then could they connect more massively with their potential consumers. In an internet where the generalized home page was a search engine, being able to position itself better than the competition in the search results was absolutely key.
But as new players appeared on the internet and as new scenarios became increasingly popular, as is the case with social networks, things were readjusting and new issues and new doubts appeared. Are search engines so important in the times of social networks? They wondered a lot. Do you need to occupy such a prominent position in Google now that everyone seems to be accessing the information through the home page of their favorite social network and now that, to find what to consume and what to buy, one does not simply search online , but rather what your friends and social media contacts are saying?
In recent years, there have been many who have advanced the death of SEO and have indicated that it has become completely irrelevant. He has predicted that brands would abandon their efforts to be the first in the search lists and have concentrated on finding completely different elements to connect with consumers and position themselves in front of them. But, at the same time, there have been analysts who have remembered that consumers are still using (and much) search engines and that, rather than disappearing, SEO is simply adjusting to the new times. Consumers are still looking for things, even if they do it in a completely different way.
In that new readjustment of SEO and searches are, of course, the growing mobile searches, which have also adapted to the local to connect with consumers at the time and in the space in which they are at that time. Not only that: another element has also become crucial, or at least it has every aspect of going to become crucial at a given moment rather than imminent. Voice searches are beginning to become less exotic and have begun to grow as the attendees who enable them do so. And, as voice searches grow, brands have to start trying to understand what they must do to connect with those consumers.
Brands have, therefore, to start thinking about how to do SEO for these voice searches. As explained by a Microsoft evangelist at an event in New York and as collected Warc, brands have to go a step beyond words when creating strategy and when trying to understand what to do to connect with their potential consumers. As explained by Christi Olson, the evangelist, voice searches will become an element mainstream in the next 5 years. That is, in the next five years they will stop being something rare and occasional to become an element by default, so to speak.
The generational change
In fact, right now and in the specific case of Bing, voice searches are already 5% of all searches that are performed in a month and (a much more interesting data) a quarter of all that are done from the mobile. The numbers should serve as a kind of alert bell: according to experts, brands tend to be somewhat behind when signing and taking advantage of new search trends.
Voice searches also experience a kind of generational change. While older consumers may feel a bit more uncomfortable using certain tools and asking the mobile for things, this and the year happens when things change and when it is passed on to younger generations. The younger the consumer, the less uncomfortable he feels using the mobile voice assistant. What does this imply? The future of voice searches is promising.